VARIABLE DATA PRINTING CAN BOOST YOUR COMPANY’S OVERALL REVENUE

Variable data printing works to boost response rates, increase sales, and generate higher-quality engagement between your brand and your customers. All of that translates into more revenue. Variable data printing can increase your company’s overall revenue by 31 percent.

Direct mail household response rate is 5.1% (compared to .6% email, .6% paid search, .2 online display, .4% social media). This is the highest response rate the DMA has ever reported, since coming out with the Response Rate Report in 2003.