VARIABLE DATA PRINTING CAN BOOST YOUR COMPANY’S OVERALL REVENUE
Variable data printing works to boost response rates, increase sales, and generate higher-quality engagement between your brand and your customers. All of that translates into more revenue. Variable data printing can increase your company’s overall revenue by 31 percent.
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Direct mail household response rate is 5.1% (compared to .6% email, .6% paid search, .2 online display, .4% social media). This is the highest response rate the DMA has ever reported, since coming out with the Response Rate Report in 2003.
