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VARIABLE DATA PRINTING CAN BOOST YOUR COMPANY’S OVERALL REVENUE

Variable data printing works to boost response rates, increase sales, and generate higher-quality engagement between your brand and your customers. All of that translates into more revenue. Variable data printing can increase your company’s overall revenue by 31 percent.

Amy - Free Shipping!

Tom - 50% off 

Greg- buy 1 get 1 free

Pete - Discount just for you

Jon- Your Item is here!

Sarah- color for you Only

Jose- 20% off!

Andrew- Limited edition!

Direct mail household response rate is 5.1% (compared to .6% email, .6% paid search, .2 online display, .4% social media). This is the highest response rate the DMA has ever reported, since coming out with the Response Rate Report in 2003.

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